Real Estate Farming is one of the most under-utilized strategies in real estate marketing. Geography provides leverage nothing else does. As you head into 2016, make sure you’re including highly visible and value-added ways to contribute to your community. Today’s post gives you 16 crazy and useful ideas for spoiling your farm in 2016.
There’s where you are. And there’s where you want to be.
What stands in the way is the confusion, clutter, too many ideas, too many voices… telling you which way to go, how to run your business, what the “successful” agents do.
It’s overwhelming and it costs you focus.
Focus is the ONE thing that moves you towards your goal.
Distraction is the ONE thing that prevents you from getting traction toward your goal.
A Gap Analysis is a simple process that clears away the clutter and points you in a direction that will get you to your goal.
*Caveat: Not everyone who walks you through a Gap Analysis is qualified to walk you through it. I believe for a Gap Analysis to be effective it needs to incorporate WHO YOU ARE into WHAT YOU DO. Most coaches just fill the “gap” with their model. That doesn’t leave you better off after the conversation than before. You might have clarify on their model. But you’re not excited to pursue it.
Look, if you want clarify and sustainability you’re going to have to weave into your plan who you are.
Good news… this is what I do for people. This is what I’m good at. This is what I love. And this is what you’ll hear in Anthony’s interview in this episode of Real Estate License Roadmap.
Sign up for your own gap analysis with me today here.
Transitioning into a real estate career is a lot easier when you have a following or Tribe already established. In this episode I speak with Dan from Houston about doing local interviews with highly connected people in order to build a list and establish relationship with people way before the point of sale.
When you build a tribe around a point of interest you differentiate yourself from all the other real estate agents out there.
To find out more about building a local podcast for lead generation in your local market as a real estate agent go to www.TribeCourse.com
To access the 8 questions mentioned in this episode go to www.LeadConversations.com
Market Analysis is one of the key things consumers depend on us for. But how we’re on-boarded into real estate getting our licenses (or even at our brokerages) often leaves a lot to be desired in the way of knowing how to read markets like a pro.
But we have the tools and the data to figure it out. We just need someone to show us how to read it… and then how to communicate it to the consumer.
In this episode I talk with Denise in California about how to do market research to understand value and what the market is telling us.
Grow your list, build raving B2B fans and create 120 pieces of content a year in only 10 hours a month. In this interview I lay out a clean and simple strategy any real estate agent can do to create content that matters and adds value to multiple niches at the same time.
Content Marketing is the new lead generation and as a real estate agent competing against many other real estate agents, you need to get ahead of the curve.
This episode will break it down for you.
Introverts can be just as successful as anyone else in the real estate business. It always comes back to engagement. As an introvert you just have to find new ways to engage people. And thanks to the internet, you have a ton of options to do that. But don’t mistake the tools on the internet for the substance that actually connects. In this interview with Ryan we talk about how to really engage people in a way that inspires them and establishes your leadership while making a difference.
Sound good? Have a listen.
Getting your real estate license is only scratching the surface when becoming a real estate agent. In this episode we cover some topics that rarely get covered in the industry. Etiquette, ethics, mentoring, and choosing a brokerage deserve some airtime and so that what we’ve done.
If you’re a new real estate agent or are getting your real estate license you’ll want to listen to this episode.
What you need to do if you’re thinking of doing Real Estate part time as a real estate agent.
In this interview I work through the importance of lead generation and where to spend your time to generate leads if you’re a part time agent. I also look at 8 strategic questions that are easy to use and uncover leads in your conversations. And finally we look at how to create Context with people so that your conversations feel even more natural and you build a strong Tribe of people who enjoy your company.
Real Estate is highly competitive so how we add value to buyers and sellers is a massive point of differentiation. But how we actually add value isn’t as straight forward as it may seem. In fact, many are putting themselves in positions of massive competition rather than eliminating competition when it comes to getting more listings or generating leads for buyers.
In this episode of Real Estate License Roadmap I talk with Jeff V from Chicago about how to get ahead of the competition in order to build value.
Using the Engagement Algorithm you can reduce your costs in marketing and increase your influence to your target market. In this interview with Dave we walk through how he can grow a powerful database from the areas in life he feels strong.
Equipment mentioned in this interview for recording videos….
KV Connection Cable (you need this for external mics with iPhone)
External Lav Mic for smartphone ($26 w wire)
Bluetooth Lav Mic for smartphone ($172 wireless)