Facebook Ads can be a big black hole that sucks your marketing dollars to never never land… unless you know how to structure it right. Stop “boosting” your posts or running ads that offer home evaluation.
Christina Etheridge from Leads and Leverage has a great approach for building a warm list of clients using Facebook ads that make sense.
Hey gang. Zillow reached out to me and asked if they could do a guest post on my site.
As one who likes collaboration, I said yes, with the understanding that I would review the content to make sure it fit.
What I want to make sure that you glean from the article below is the importance of being relevant to your market. Don’t “do Realtor”. Be a human and look to connect with your target market in human ways they’ll understand. If that’s a stretch for you (as in you’re a Boomer and can’t quite get the social media thing, for example), then don’t do it. Find the avenues that are authentic to who you are.
With that said, enjoy this post from Satinder at Zillow…
Tips for Agents Targeting First-Time Buyers
By Satinder Haer
As millennials become the next wave of home buyers, traditional real estate sales methods may need re-vamping. Currently between, 23- and 34-year-olds are characterized by their deviation from the norms of older generations. Their home buying process is no exception. While you may have tried-and-true selling methods that worked in the past, selling to this generation requires a different approach. To target today’s first-time homebuyers and generate successful sales, you need to understand the millennial lifestyle, their financial situation and ways to attract their business.
Weak demand among first-time buyers led to the common belief that millennials don’t want to buy homes. However, recent numbers suggest otherwise. In a survey, 12.1 percent of the general population expressed interest in purchasing a home this year. Meanwhile, 12.9 percent of millennials responded that they plan to buy this year, indicating that millennials are even more interested in becoming homeowners than the rest of the population. Millennial interest in homeownership is strong, but targeting their business can be a challenge.
Appeal to the Lifestyles of the New-Age Shoppers
Millennials want homes that fit their lifestyles. Today’s typical first-time buyer is 33 years old with just a 40 percent likelihood of being married and has been renting for an average of six years. Comparatively, a 1980s first-time buyer was younger at 30 years old, had a higher than 50 percent chance of being married and rented for merely 4 years. Since the first-time buyers of this decade are slightly older and more likely to be single than married, they may not be seeking traditional single-family homes like their 1980s counterparts. Take the time to understand your millennial buyers’ lifestyles and use that information to guide their searches and sell effectively to the demographic.
Prepare Your First-Time Buyers
Debt is also a key financial factor for many millennials considering homeownership. While the impact of student loan debt on a buyer’s likelihood of homeownership is negligible, it can impact a buyer’s credit score and debt-to-income ratio (DTI). Since many millennials are carrying a high student debt burden, it’s important to explain to your first-time buyers the factors lenders consider when evaluating home loan candidates. Show your buyers how to calculate their DTI and check their credit scores.
Gain Exposure in Front of Modern Shoppers
To actually reach the buyers of today, focus on incorporating technology and social media marketing into the fabric of your real estate business. Millennials live social media-dominated lives; they are more likely to search for homes on their laptops than visit open houses. Focus on online advertising, building a strong website and networking through social media sites to cultivate leads. To give your business a competitive edge, conduct virtual home tours, research the neighborhoods in your market so you can speak to their lifestyles and amenities that may interest them. Ask previous clients to leave you an online review. Today’s first-time buyers value immediate information at their fingertips; situate yourself in front of them.
Target Seasonal Shoppers
Revamp your selling strategy using these tips and capture this season’s buyers. Families with children are often bound to moving and settling down in accordance with the traditional school schedule. Millennials, on the other hand, search for homes in the fall when the competition from families dies down. Focus your new marketing efforts on the communication channels that first-time buyers prioritize, such as videos and social media, and let technology bring you fresh leads before fall comes to a close.
Real Estate Farming is one of the most under-utilized strategies in real estate marketing. Geography provides leverage nothing else does. As you head into 2016, make sure you’re including highly visible and value-added ways to contribute to your community. Today’s post gives you 16 crazy and useful ideas for spoiling your farm in 2016.
There’s where you are. And there’s where you want to be.
What stands in the way is the confusion, clutter, too many ideas, too many voices… telling you which way to go, how to run your business, what the “successful” agents do.
It’s overwhelming and it costs you focus.
Focus is the ONE thing that moves you towards your goal.
Distraction is the ONE thing that prevents you from getting traction toward your goal.
A Gap Analysis is a simple process that clears away the clutter and points you in a direction that will get you to your goal.
*Caveat: Not everyone who walks you through a Gap Analysis is qualified to walk you through it. I believe for a Gap Analysis to be effective it needs to incorporate WHO YOU ARE into WHAT YOU DO. Most coaches just fill the “gap” with their model. That doesn’t leave you better off after the conversation than before. You might have clarify on their model. But you’re not excited to pursue it.
Look, if you want clarify and sustainability you’re going to have to weave into your plan who you are.
Good news… this is what I do for people. This is what I’m good at. This is what I love. And this is what you’ll hear in Anthony’s interview in this episode of Real Estate License Roadmap.
Sign up for your own gap analysis with me today here.
Transitioning into a real estate career is a lot easier when you have a following or Tribe already established. In this episode I speak with Dan from Houston about doing local interviews with highly connected people in order to build a list and establish relationship with people way before the point of sale.
When you build a tribe around a point of interest you differentiate yourself from all the other real estate agents out there.
To find out more about building a local podcast for lead generation in your local market as a real estate agent go to www.TribeCourse.com
Market Analysis is one of the key things consumers depend on us for. But how we’re on-boarded into real estate getting our licenses (or even at our brokerages) often leaves a lot to be desired in the way of knowing how to read markets like a pro.
But we have the tools and the data to figure it out. We just need someone to show us how to read it… and then how to communicate it to the consumer.
In this episode I talk with Denise in California about how to do market research to understand value and what the market is telling us.
Grow your list, build raving B2B fans and create 120 pieces of content a year in only 10 hours a month. In this interview I lay out a clean and simple strategy any real estate agent can do to create content that matters and adds value to multiple niches at the same time.
Content Marketing is the new lead generation and as a real estate agent competing against many other real estate agents, you need to get ahead of the curve.
Introverts can be just as successful as anyone else in the real estate business. It always comes back to engagement. As an introvert you just have to find new ways to engage people. And thanks to the internet, you have a ton of options to do that. But don’t mistake the tools on the internet for the substance that actually connects. In this interview with Ryan we talk about how to really engage people in a way that inspires them and establishes your leadership while making a difference.
Getting your real estate license is only scratching the surface when becoming a real estate agent. In this episode we cover some topics that rarely get covered in the industry. Etiquette, ethics, mentoring, and choosing a brokerage deserve some airtime and so that what we’ve done.
If you’re a new real estate agent or are getting your real estate license you’ll want to listen to this episode.
What you need to do if you’re thinking of doing Real Estate part time as a real estate agent.
In this interview I work through the importance of lead generation and where to spend your time to generate leads if you’re a part time agent. I also look at 8 strategic questions that are easy to use and uncover leads in your conversations. And finally we look at how to create Context with people so that your conversations feel even more natural and you build a strong Tribe of people who enjoy your company.